Week 3 – The week of January 21st – 25th: Letter spacing: kerning, tracking & word spacing, a.k.a. Micro typography, part 1

Peer-to-peer feedback groups and revisions for your projects.
Demonstration: Making your inital mark into an Illustrator file.


Lecture: Letter spacing & word spacing. Kerning large letters — done in teams.


Indesign demonstration for setting up your typographic work space in InDesign. Working with letter spacing, kerning, tracking and word spacing, line spacing in InDesign for small amounts of text.

In class assignment — Kerning, Letterspacing, Tracking & Word Spacing
Practice kerning at this site: http://type.method.ac to help you see the negative space between letters and feel more comfortable with proper letterspacing.

Then download the Indesign document below and practing wordspacing on your computer. When you are done print it out and bring it to class next week.

Click here for the kerning practice Indesign file.


Small feedback groups for your projects.



Part 1: Finish your business card design. Refine your initial mark and place the final mark within your business card design. Finesse your letterspacing and word spacing, if needed. Print out your design in color, trim it out (and if you have a front & back—glue it together—if needed). Your project will be finalized this week and the final design will be due next week.

Part 2: In a separate layer in your file, label what typeface classification just your name belongs to and label aspects of type anatomy listed below. Print out an extra copy of your name with the layer of labels visible.

Typeface classification
Ascender height
Descender height
Mark the stress
At least 2 aspects of anatomy for each letter in your name.



Required reading:

Adventures in spacing (site)

Microtypography Lecture, part 1 Letter Spacing (PDF file)
Letterpress Inspired Spacing Terms (PDF file)


“How to” files:

Setting up your typographic space in Indesign (PDF file)

Kerning/Leading Key Commands (PDF file)

Kerning and Tracking — Entire Chapter 4 (Lynda.com)

In class assignment:
Practice letter spacing/kerning: http://type.method.ac (Site)



Recommended reading: review these links below to help you refine your letters:
1. Practice modifying (shaping) type on your own (site)
2. Also to help master the pen tool you can play The Bézier Game: http://bezier.method.ac/

3. When you create your initial mark, consider refining it using grids and geometry: http://www.creativebloq.com/logo-design/6-tips-using-grids-logo-design-11513984

4. Plotting Vector Points with Jessica Hische Video

5. Letter-Building Method One — Scaling and Shaping
6. Bezier Curves in Illustrator

7. Lettering Tutorial site

8. Lettering: Logo, Font & Lettering Bible (Look in Jill's Lessons Folder for complete PDF file)

Creating text effects for custom letters:
1. Creating stroke widths in illustrator

2. Text effects: Drop shadows and line patterns within drop shadows

3. How to warp text in Illustrator

4. 3D Text

5. Decorative text shadowing in Illustrator
6. Creating swirls with variable widths
7. Multiple strokes on text
8. How to create custom lettering in Illustrator
9. Hand Lettering and vector points
10. How to vectorize hand lettering (video)


Recommended videos on logo design:

Skillshare: Brand Identity: Design Adaptable Branding Systems (Paula Scher)

Aaron Draplin takes on a logo design challenge (video)

Skillshare: Logo Design the Draplin Way: Building with Shape, Type, and Color (video)

George Bokhua—Logo Design with Grids: Timeless Style from Simple Shapes

George Bokhua—Mastering Logo Design: Gridding with the Golden Ratio



Type History & Type Classifications (pdf)

Creative Brief Lecture (pdf)

Modifying Type Lecture (pdf)

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

General Overview: Choosing Typefaces (pdf)

A Closer Inspection: Choosing Typefaces (pdf)

Subtle Details: Font Combinations (pdf)

Practical Advice for Chosing Typefaces (pdf)



Type Classification (pdf)

Letter Anatomy Cheat Sheet (pdf)

Letters Anatomy Definitions (pdf)

Drawing Letters (pdf)

Identifying Type (pdf)

Classic Serifs (pdf)

Classic San Serifs (pdf)


Creative Brief Template (pdf)

Creative Brief/Design Brief (pdfs)

Creative Brief AIGA sample (pdf)

Venn Diagram (pdf)

Brainstorming Techniques (pdf)

Style/Concept Board Template (.indt file)

50 sketches (pdf)


Elements of an identity dissected...

How to choose typography for a brand...


Designing Type (book)

Type: A Visual History (book)


Spacing (pdf)

Kerning/Leading Key Commands (pdf)


Setting up typographic space–Indesign (pdf)

Common Ad Sizes (pdf)


19 Top Fonts in 19 Top Combinations (pdf)

Font Combinations (pdf)


34 Typographic Sins (pdf)



Typographer's Glossary

Type Glossary

American Alphabet


16th Century Letterpress Printing

Typography that works: Ellen Lupton

Mood Boards: Dressing for different...

Logo Lounge

60 Minimal Logo Designs


Types of type


Type design trends

Typewolf recommendations

10 Type trends for 2019

Type trends for web design


Under Consideration

Wordmark (view your loaded fonts)

What the font

Font Matherator

Font Squirrel



CounterSpace Type Timeline

Garamond Variety 2

How to Spot Arial


Adobe Capture App
Scanner Pro App


Typeface Design Resources & Tutorials

List of type designers

Early Typographers

8 famous fonts and the designer who made them



Alex Trochut

Jon Contino

Jessica Hische

Jessica Hische and Erik Marinovich —
Title Case Video

Dana Tanamachi

Louise Fili

Joel Felix

Craig Ward

Simon Walker

Mary Kate McDevitt

Doyald Young

Doyald Young Video

Erik Marinovich

Jeff Rogers

Letman: Job Wouters

Margo Chase

Margo Chase Video

Carolyn Sewell

Sebastian Lester

André Beato

There is

Design Sponge

Letter Cult

Better Letters

Hand Lettering Club




Doyald Young

Laura Worthington

Misprinted Type



Lost Type



Type Kit


Kerning Practice (site)

Shaping Type Practice (site)

InDesign Typography (Lynda.com course)


I love typography






Type Worship

80 Beautiful Typefaces...

Design is History

8 Faces

Font Police


The Font Feed

Design Boom


Brand New

Business Cards

Card Observer


Metrix Create Space Laser Cutter Specs

Metrix Create Space


The Dieline

Packaging of the World

Packaging Design Archive

Packaging of the World Pinterest

Packaging Design Served

Lovely Package