WEEK 6: The week of May 7th
In class demonstration — Obtaining & using vendor specifications for design and production of a full page ad. We will be reviewing and dissecting the specifications for advertisements of a magazine and then building a document to those specifications.
BREAK
In class demonstration — Manuscript Grids and The Golden Section.
In class practice building a book spread using a manuscript grid and building an ad using the golden section.
Peer-to-peer (possibly second years) feedback and small group feedback sessions.
Use class time to start designing your ad for you 6 page article. You may use a one column (aka traditional manuscript grid or modern consistant format grid), the golden section, or a columnar grid for your ad.
Homework: Refine and Finish project 2 — Manuscript, Hierarchical and Multi-column grids
Complete Project 2 based off of in-class feedback. Finish your ad and place it within your article. You may use a one column (aka traditional manuscript grid or modern consistant format grid), the golden section, or a column grid for your ad. Work on your micro typography: kerning, letter spacing, tracking, word spacing, leading, line lengths, typographic sins, etc.
What will be due next week:
• A print out of your full article with your full page advertisement.
• A composite PDF which includes the following:
— Your article layout and ad with underlying grid showing
— Your final article layout and ad WITHOUT the grid showing
READINGS AND LINKS
Required reading:
Golden Section
Traditional page layout: Golden Section (site)
Consistent Proportion Grid (pdf file)
"How to" Review:
Chapter 4: Leading (Lynda.com)
Chapter 5: Kerning and Tracking (Lynda.com)
Chapter 6: Small But Important Details (Lynda.com)
Chapter 7: Alignment (Lynda.com)
Chapter 7: Understanding the Paragraph and Single-Line Composer (Lynda.com)
Entire Chapter 8: Indents and Spacing (Lynda.com)
Recommended reading:
Samara p 91–128
Cullen 116–125, Cullen Review designer profiles: 126–233
In class: Type Combinations Groups
Brainstorming Techniques (pdf)
Style Board Template (.indt file)
Setting typographic space — Indesign (pdf)
Kerning/Leading Key Commands (pdf)
Creating InDesign Grid Thumbnails (pdf)
Binding Styles and Brochure Folds (pdf)
Chapter 5: Kerning and Tracking
Chapter 6: Small But Important Details
Chapter 7: Understanding the Paragraph and Single-Line Composer
Chapter 8: Alternative Brochure Styles
Chapter 3: Under Creating a Document >> Only Setting the Margin and Column Guides
Chapter 4: Under Managing Pages >>
Only Changing Page Size
079 Using ruler guides: 10 great tricks (Lynda.com)
Chapter: Using Find/Change to clean up text
Mood Boards: Dressing for different...
How to Create Mood Boards: 30 Expert Tips
Color / Trend Forecasting: Pantone
Color / Trend Forecasting: Franklin Till
Color Fun 1: Color Scheme Designer
Binding Styles and Brochure Folds (pdf)
Eight tips for combining typefaces
Four techiques for combining fonts
7 typographic resources, and 1 type joke
Just my type — A collection of font pairings from Typekit