WEEK 6: The week of May 7th

In class demonstration — Obtaining & using vendor specifications for design and production of a full page ad. We will be reviewing and dissecting the specifications for advertisements of a magazine and then building a document to those specifications.

BREAK

In class demonstration — Manuscript Grids and The Golden Section.

In class practice building a book spread using a manuscript grid and building an ad using the golden section.

In class demonstration — Click here to download an InDesign document to practice layouts with Manuscript Grids and Golden Section Grids.

Peer-to-peer (possibly second years) feedback and small group feedback sessions.
Use class time to start designing your ad for you 6 page article. You may use a one column (aka traditional manuscript grid or modern consistant format grid), the golden section, or a columnar grid for your ad.

 

Homework: Refine and Finish project 2 — Manuscript, Hierarchical and Multi-column grids

Complete Project 2 based off of in-class feedback. Finish your ad and place it within your article. You may use a one column (aka traditional manuscript grid or modern consistant format grid), the golden section, or a column grid for your ad. Work on your micro typography: kerning, letter spacing, tracking, word spacing, leading, line lengths, typographic sins, etc.

What will be due next week:

• A print out of your full article with your full page advertisement.

• A composite PDF which includes the following:

— Your article layout and ad with underlying grid showing

— Your final article layout and ad WITHOUT the grid showing

 

READINGS AND LINKS

Required reading:

Golden Section
Traditional page layout: Golden Section (site)
Consistent Proportion Grid (pdf file)

"How to" Review:

Chapter 4: Leading (Lynda.com)
Chapter 5: Kerning and Tracking (Lynda.com)
Chapter 6: Small But Important Details (Lynda.com)

Chapter 7: Alignment (Lynda.com)
Chapter 7: Understanding the Paragraph and Single-Line Composer (Lynda.com)

Entire Chapter 8: Indents and Spacing (Lynda.com)

Recommended reading:

Samara p 91–128
Cullen 116–125, Cullen Review designer profiles: 126–233

 

 

 

 

 

 

 

 

 

Resources

 

IN CLASS EXERCISES

In class: Grid Exercise n.1

In class: Grid Exercise n.2

In class: Grid Exercise n.3

In class: Type Combinations Groups

In class: Style Sheets

 

RESOURCES

Types of Grids (pdf)

Grid Layout Restraint (pdf)

The Grid (pdf)

 

Brainstorming Techniques (pdf)

Style Board Template (.indt file)

 

Choosing Typefaces 1 (pdf)

Choosing Typefaces 2 (pdf)

Choosing Typefaces 3 (pdf)

 

Classic Serifs (pdf)

Classic San Serifs (pdf)

 

Setting typographic space — Indesign (pdf)

Kerning/Leading Key Commands (pdf)

Indesign key commands (jpg)

 

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

 

34 Typographic Sins (pdf)

Creating InDesign Grid Thumbnails (pdf)

 

Binding Styles and Brochure Folds (pdf)

Paper Folds (pdf)

Imposition (pdf)

 

LYNDA.COMVIDEOS

Chapter 4: Leading

Chapter 5: Kerning and Tracking

Chapter 6: Small But Important Details

Chapter 7: Alignment

Chapter 7: Understanding the Paragraph and Single-Line Composer

 

Chapter 8: Alternative Brochure Styles

Chapter 1: Under Document Essentials >> Determining the Number of Columns, Sketching Thumbnails, and Blocking out areas of content

Chapter 3: Under Creating a Document >> Only Setting the Margin and Column Guides

Chapter 4: Under Managing Pages >>
Only
Changing Page Size

079 Using ruler guides: 10 great tricks (Lynda.com)

 

Chapter: Using Find/Change to clean up text


LOOK AT THESE SITES

The 3 x 4 Grid

The Grid System

Grid Based

Explorations in Typography

 

Designspiration

Graphis

Typetoken

Mood Boards: Dressing for different...

How to Create Mood Boards: 30 Expert Tips

 

Color / Trend Forecasting: Pantone

Color / Trend Forecasting: Franklin Till

Color: Kuler

 

Color Fun 1: Color Scheme Designer

Color Fun 1 Pantonism

Color Fun 1: Plenty of Colour

Color Fun 1: Color Collective

 

Mohawk Paper

French Paper

Neenah Paper

Reich Paper

GF Smith

Paper: Kelly Paper

Folding Brochure Sizes

 

Binding Styles and Brochure Folds (pdf)

Paper Folds (pdf)

Imposition (pdf)

 

Eight tips for combining typefaces

Four techiques for combining fonts

7 typographic resources, and 1 type joke

Just my type — A collection of font pairings from Typekit