WEEK 5: Style Guides and Modular grids
Lecture: Key components to a style guide.
Christopher Doyle Identity Guidelines Slideshow
Break
Lab time to work on brand projects and setting up a brand style guide Indesign document.
Peer-to-peer reviews.
Homework:
Part 1: Continue developing your brand.
Part 2: Start pulling together the key components needed for your style guide. Set up your master pages in Indesign and begin filling in client history, brand purpose/mission, positioning & promise information into your guidebook.
Reading:
Key components for a brand style guide. (pdf file)
How to Build a Brand Bible & Visual Style Guide
(the basic elements in a guide book)
Basic sample of a logo guide book. (pdf file)
How to start your basic brand style guide (defining your colors and buffer space)
How to create a design style guide: 25 pro tips (general overview for creating tone & voice)
Future Brand Thought Book
Mandatory Viewing:
Samples of Branded Guide books:
Walmart (pdf file)
Nike Football
Coca-Cola
Ford
Dove
Online Branded Guide books:
University of California Berkeley
Boston University (both online and PDF forms available)
Seattle Central College Brand Guide (pdf)
Lists of style guides:
Identity style guides from around the world
A List of Style Guides, Brand Guidelines, and Front-End Frameworks
Find guidelines on the web
Corporate Identity Portal
19 Minimalist Style Guides
Historical style guides:
I love NY Style Guide
12 magically meticulous design style guides (some historical)
Syllabus
Week 1 - The week of January 7th
Week 2 - The week of January 14th
Week 3 - The week of January 21st*
Week 4 - The week of January 28th
Week 5 - The week of February 4th
Week 6 - The week of February 11th
Week 7 - The week of February 18th
Week 8 - The week of February 25th*
Week 9 - The week of March 4th
RESOURCES
Final Presentation Template (pdf)
Lettermark Sprint Checklist (pdf)
SITES OF INTEREST
What they don't teach you in design school...
The planning of a brand experience
Finding your brand’s emotional truth
Famous Logos
CreativBloq: many branding articles
Skillshare: Brand Identity: Design Adaptable Branding Systems (Paula Scher)
Aaron Draplin’s logo design challenge
Skillshare: Logo Design the Draplin Way
George Bakhua: Logo Design with Grids
George Bokhua—Mastering Logo Design: Gridding with the Golden Ratio
Brand Trends
Trendwatching (Asia & US/Europe)
Slideshare: The Future of Retail
Pantone: Color Trend Forecasting 2019
WGSN: Infuential Trends for S/S 18
Case Studies: How Brands are innovating on YouTube
Case Studies: 30+ Instagram Brands, Campaigns
2 How Brands are using Snapchat
Case Studies: Brand Ambassadors
Forbes: Brands and MicroInfluencers rates
Brand Case studies
Apple ”Think Different” Steve Jobs
Apple "Think Different" Commercial
The Story behind Apple ”Think Different” Campaign Ad
Brand agencies
Chermayeff and Geismar and Haviv
Starter list of Brand Agencies
Seattle Brand agencies
BookS
Brand Bible
Logo design workbook
How Brands Become Icons: The Principles of Cultural Branding
Unbranding: 100 Branding Lessons for the Age of Disruption