WEEK 4: The week of October 15th – October 19TH
Publishing for different media streamS & Magazine Brands, expanding magazine Brands
In class:
Lecture: Magazine brands across media platforms. Expanding a magazine brand.
Capabilities of screen based magazines (pdf)
BREAK
Peer-to-peer feedback groups and small crit groups with me (half the class).
Download this PDF guide for your peer-to-peer feedback groups.
Things to check in your articles.pdf (pdf)
Homework:
1. Find two examples of cover designs. The first design you feel is strong and works well for its demographic and one you feel does not work so well for its demographic. Bring these to class next week. Find one example of a ToC that you like and bring it into class next week.
2. Curate around 3–5 high resolution (digital) pictures you think would work as cover images for your magazine, bring your digital images to class.
3. Magazine production for your remaining articles. The next few weeks will be your responsibility to work on the design and layout for remaining articles. Check-ins will be happening weekly with your small feedback groups and/or with me in small group critiques.
Week 4 links:
National Magazine Awards 2018
Best Magazine Covers 2018
Reach of most popular magazines in 2018
Major US magazine producers:
Condé Nast
Hearst Corporation
Meredith
About smaller niche magazines:
Smaller is getting bigger (pdf)
Apps vs Web Magazines
Apps—Major storefronts for digital magazines:
Apple App Store — Newsstand (iPad)
Barnes & Noble (Nook)
Amazon.com (Kindle Fire, Android)
Google Play (Android and Google Chrome)
Kobo
Next Issue (iPad, Android)
Zinio
Ways to produce/publish magazines:
(layout is fixed to the device screen size)
Mag+
Digital Publishing Suite
Twixl Media
Joomag
Issuu
PressPad
Web Magazines
Web Magazines
Best web magazines of 2018
20+ Outstanding Magazine Style Website Designs
Magazine Websites
Ways to produce/publish magazines:
(code-free HTML responsive design for content)
Pugpig
Inception
ReadyMag
Blending Adobe Publishing Suite with HTML:
Videos showing capabilities for digital magazines tablets:
Some feature capabilities of digital magazines promo reel (video)
DPS Momentum Video
Introduction to Adobe Digital Publishing Suite (Colin)
*Sample digital magazine promo: Wired (video)
The Future of Magazine Publishing (TBD in time)
PriceWater Cooper is a great resource for the future of media: Advertising, magazines, publishing, marketing, etc.
Digital magazine advertising
***Condé Nast digital advertising capabilities and specs PDF***
Advertorials vs. Native Advertising
Syllabus
Week 1 - September 24th – September 28th
Week 2 - October 1st – October 5th
Week 3 - October 8th – October 12th
Week 4 - October 15th – October 19th
Week 5 - October 22nd – October 26th
Week 6 - October 29th – November 2nd
Week 7 - November 5th – November 9th
Week 8 - November 12th – November 16th*
Week 9 - November 19th – November 23rd*
RESOURCES
Style/Concept Board Template (.indt file)
Sections of a magazine: Editorial Order (pdf)
General editorial order of a magazine (pdf file)
Common ad sizes within a magazine (pdf file)
Sample grid structures for a magazine (pdf file)
Flatplan template (.indt file)
Final presentation document (.indt file)
Print Magazine Size Specifications (pdf)
Potential components: feature article (pdf)
Feature article: labeled components (pdf)
Good Body Text Checklist (pdf)
19 Top Fonts in 19 Top Combinations (pdf file)
Type Classifications: Review from last year (pdf)
Choosing Typefaces: Review from last year (pdf)
Choosing Typefaces: Samples (pdf)
Capabilities of screen based magazines (pdf)
Potential Brand Expansion Channels (pdf)
Indesign keyboard shortcuts (pdf file)
34 Typographic Sins (pdf file)
SITES
Mood Boards: Dressing for Different Occasions
Magazine Columns Part 2 (site)
The Future of Creativity (start at 10min into the video for Project Context) video
*Fonts in Use (I love this site)*
How To Choose The Right Face For A Beautiful Body (site)
Selecting typefaces for body text (site)
29 Principles for making great font combinations (site)
Four Techniques for Combining Fonts (site)
Best Practices of Combining Typefaces (site)
Major US magazine producers:
Condé Nast
Ways to produce/publish magazines:
Mag+
Publishers Diversify Their Businesses with Innovative Brand Extensions
Decisive Strategic Shift Toward Ecommerce
When Commerce and Content Converge
7 Ways Print Magazines Are Using Social Media to Engage Readers
How Magazines Use Analytics to Refine Digital Initiatives
The Podcast Opportunity for Publishers
Media Metrics: Industry Trends and Forecasts for Magazines, Digital Circulation,
Social Media, Tablets, Print, Books, Internet Use, and More
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