Week 1 - January 7th–11th: Type classifications and anatomy

In class

Welcome back from break! We'll start off class by introducing course goals and projects.


European & American Type: A Little History— establishing typeface classifications.

16th Century Letterpress Printing and Binding Video


Identifying type and accessing type/type classifications.


In class assignment & homework — Type Classification. Anatomy of Letterforms.
Download and print these files (print double sided):

Letter Anatomy In Class Assignment (3 pages).pdf
Typeface Classification.pdf
Letter Anatomy Cheat Sheet.pdf
Letter Anatomy Definitions.pdf

Page 1: In Class Assignment PDF — Typeface Design Choices
There are 3 lowercase alphabets on the page. Identify which classification each belongs to then study the characteristics of each typeface. What features unify the family? Draw in the missing letters for one of these alphabets in a way that keeps unity within the family. (Don't worry about creating perfection with your letterforms, this exercise is to better understand concept, intention, visual unity and anatomy)

Page 2: In Class Assignment PDF — Letter Anatomy
Please label at least 3 aspects of anatomy for each letter.

Page 3: In Class Assignment PDF — Sentence Anatomy
You wil be given one sentence. Please identify and label the following:

Typeface classification
Ascender height
Descender height
Mark the stress

Click here to try Typecardsapp for a type anatomy resource: http://typecardsapp.com/app/



1. Finish the in class assignment. Bring your work to next weeks class.

2. Click here to review the following videos from:

Typography That Works: Typographic Composition and Fonts By Ellen Lupton
(watch the following videos: Sans Serif Type, Basic Architecture, The Project: Sans + Structure)

Once you watch the above video, collect your classmate's text for the business card: Their name, address, the main way they would like to be contacted (either phone or email) and their top three interests/skills (e.g. drawing, photography, typography) *If they do not wish their personal information be made public, you/they may make up an adress & contact information.

**Click here for the business card parameter set. PDF file.**

When you are satisfied with your business card designs, print them out, trim them down to the correct size, and bring them to class next week.



Required reading:
Letter Anatomy Cheat Sheet.pdf
Letter Anatomy Definitions.pdf
Type Classification (PDF file)
Identifying type (PDF file)
Type history and type classification (PDF file)

Typographer's Glossary
Type Glossary

Identifying typefaces:
What font (Chrome extension to identify type online)

Wordmark.it (Site)

What the font (Site)

Font Matherator (Site)

Font Squirrel (Site)

Indentifont (Site)

Scanning apps — converting images/sketches to vector:
Adobe Capture App

Scanner Pro App


Recommended reading:
Elements of an identity dissected and explained
How to choose typography for a brand, gather information, find common concepts...

Business Cards

More Business Cards

Card Observer

American Alphabet
Type design trends

Typewolf recommendations
10 Type trends for 2019

Type trends in web design

CounterSpace Type Timeline

Garamond Variety 2




Type History & Type Classifications (pdf)

Creative Brief Lecture (pdf)

Modifying Type Lecture (pdf)

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

General Overview: Choosing Typefaces (pdf)

A Closer Inspection: Choosing Typefaces (pdf)

Subtle Details: Font Combinations (pdf)

Practical Advice for Chosing Typefaces (pdf)



Type Classification (pdf)

Letter Anatomy Cheat Sheet (pdf)

Letters Anatomy Definitions (pdf)

Drawing Letters (pdf)

Identifying Type (pdf)

Classic Serifs (pdf)

Classic San Serifs (pdf)


Creative Brief Template (pdf)

Creative Brief/Design Brief (pdfs)

Creative Brief AIGA sample (pdf)

Venn Diagram (pdf)

Brainstorming Techniques (pdf)

Style/Concept Board Template (.indt file)

50 sketches (pdf)


Elements of an identity dissected...

How to choose typography for a brand...


Designing Type (book)

Type: A Visual History (book)


Spacing (pdf)

Kerning/Leading Key Commands (pdf)


Setting up typographic space–Indesign (pdf)

Common Ad Sizes (pdf)


19 Top Fonts in 19 Top Combinations (pdf)

Font Combinations (pdf)


34 Typographic Sins (pdf)



Typographer's Glossary

Type Glossary

American Alphabet


16th Century Letterpress Printing

Typography that works: Ellen Lupton

Mood Boards: Dressing for different...

Logo Lounge

60 Minimal Logo Designs


Types of type


Type design trends

Typewolf recommendations

10 Type trends for 2019

Type trends for web design


Under Consideration

Wordmark (view your loaded fonts)

What the font

Font Matherator

Font Squirrel



CounterSpace Type Timeline

Garamond Variety 2

How to Spot Arial


Adobe Capture App
Scanner Pro App


Typeface Design Resources & Tutorials

List of type designers

Early Typographers

8 famous fonts and the designer who made them



Alex Trochut

Jon Contino

Jessica Hische

Jessica Hische and Erik Marinovich —
Title Case Video

Dana Tanamachi

Louise Fili

Joel Felix

Craig Ward

Simon Walker

Mary Kate McDevitt

Doyald Young

Doyald Young Video

Erik Marinovich

Jeff Rogers

Letman: Job Wouters

Margo Chase

Margo Chase Video

Carolyn Sewell

Sebastian Lester

André Beato

There is

Design Sponge

Letter Cult

Better Letters

Hand Lettering Club




Doyald Young

Laura Worthington

Misprinted Type



Lost Type



Type Kit


Kerning Practice (site)

Shaping Type Practice (site)

InDesign Typography (Lynda.com course)


I love typography






Type Worship

80 Beautiful Typefaces...

Design is History

8 Faces

Font Police


The Font Feed

Design Boom


Brand New

Business Cards

Card Observer


Metrix Create Space Laser Cutter Specs

Metrix Create Space


The Dieline

Packaging of the World

Packaging Design Archive

Packaging of the World Pinterest

Packaging Design Served

Lovely Package