Week 9 – The week of March 4th – March 8th: Typographic Sins

In class

Lecture: Typographic Sins, punctuation and the small but important details.

In-class exercise 1: Download this file and we'll work together on a few microtype details.

In-class exercise 2: Open up your Zodiac file from last week. Switch files with a quad mate and discover/fix any typographic sins. Use the typographic sins pdf and the spacing checklist pdf below to help find microtype issues and refine their Zodiac exercise.

Here are the files you might need for this In-Class assignment:

Zodiac Horoscopes.zip

Typographic Sins.pdf

Paragraph Alignment Spacing Checklist.pdf

BREAK

Share your mood board, creative brief and 30 second sound clip with your quad mates. Give each other feedback and advice about the tone/look/type choices for the mood board in relation to the creative brief and sound byte.

Small feedback groups.

HOMEWORK

Bring your creative brief, moodboard, sound clip, and print out of your album to class next week. (Use the HPs and the Docucolor. Don’t use the oversized printers for this weeks comps) Possible cross critique with other first year class or second years next week.

READINGS AND LINKS

Required reading:
34 Typographic Sins (pdf file)
Microtypography, part 3 Punctuation (PDF file)

“How to” files:
Microtype Checklist.pdf
Paragraph Indents (InDesign file)
Leading — Entire Chapter Section (Lynda.com)
Alignment — Entire Chapter Section (Lynda.com)