Week 5 – The week of February 4th – February 8th: Measurements & Letter Spacing / Leading Practice

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FOR CLASSROOM 5142 ONLY: MONDAY SNOW DAY

Please read and review this PDF file:
Measurements Lecture (PDF file)

 

Over the course of this week, continue working on your assignment:

HOMEWORK

Part 1: Take a snapshot/screen grab of your initial digital design rough (or sketch). Your first design layout will be used as part of your final presentation. Share your work with a classmate and get feedback on your alignments, groupings & hierarchy, scale, and emphasis. Refine your design layout.

Add color, ornamentation, imagery and/or illustration to your package design face. Bring color print outs of your project to class next week and bring in your digital files for a work-in-progress review.

Part 2: In a separate layer in your file, label what typeface classification your product name belongs to and label aspects of type anatomy listed below. Print out an extra copy of your product name with the layer of labels visible.

Typeface classification
Baseline
Median
X-height
Cap-height
Ascender height
Descender height
Mark the stress
At least 2 aspects of anatomy for each letter in your product name.

 

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In class

***Letter spacing, tracking, & kerning: 20 minute sprint***

Review homework in small feedback groups.

BREAK

Measurements lecture.

In class assignment — Measurements and letterspacing practice
You will be given a printout of some printed text samples. Using a pica ruler, document and measure the following:

Typeface classification
Typographic style
Paragraph alignment
Point size/Leading, &
Line measure.

For example: Sans serif, bold italic, centered, 12/16 12p6

Then click here to download/open the document in Indesign. When you open your file we will check the measurements together and then you can practice letterspacing within the file.

Print out your finished letter spacing practice work and bring it to class next week.

 

HOMEWORK

Part 1: Take a snapshot/screen grab of your initial digital design rough (or sketch). Your first design layout will be used as part of your final presentation. Refine your design. Add color, ornamentation, imagery and/or illustration to your package design face. Bring color print outs of your project to class next week and bring in your digital files for a work-in-progress review.

Part 2: In a separate layer in your file, label what typeface classification your product name belongs to and label aspects of type anatomy listed below. Print out an extra copy of your product name with the layer of labels visible.

Typeface classification
Baseline
Median
X-height
Cap-height
Ascender height
Descender height
Mark the stress
At least 2 aspects of anatomy for each letter in your product name.

 

READINGS AND LINKS

Required reading:
Measurements Lecture (PDF file)

“How to” files review:
Setting up your typographic space in Indesign (PDF file)
Kerning/Leading Key Commands (PDF file)

Kerning and Tracking — Entire Chapter (Lynda.com)

Using lining and proportional numerals — (Lynda.com)



 

 

 

Resources

LECTURES

Type History & Type Classifications (pdf)

Creative Brief Lecture (pdf)

Modifying Type Lecture (pdf)

Letter Spacing (pdf)

Measurements (pdf)

Punctuation (pdf)

General Overview: Choosing Typefaces (pdf)

A Closer Inspection: Choosing Typefaces (pdf)

Subtle Details: Font Combinations (pdf)

Practical Advice for Chosing Typefaces (pdf)

Things to look for in Body Text and things to look for in Headlines (pdf)

 

RESOURCES

Type Classification (pdf)

Letter Anatomy Cheat Sheet (pdf)

Letters Anatomy Definitions (pdf)

Drawing Letters (pdf)

Identifying Type (pdf)

Classic Serifs (pdf)

Classic San Serifs (pdf)

 

Creative Brief Template (pdf)

Creative Brief/Design Brief (pdfs)

Creative Brief AIGA sample (pdf)

Venn Diagram (pdf)

Brainstorming Techniques (pdf)

Style/Concept Board Template (.indt file)

50 sketches (pdf)

 

Elements of an identity dissected...

How to choose typography for a brand...

 

Designing Type (book)

Type: A Visual History (book)

 

Spacing (pdf)

Kerning/Leading Key Commands (pdf)

 

Setting up typographic space–Indesign (pdf)

Common Ad Sizes (pdf)

 

19 Top Fonts in 19 Top Combinations (pdf)

Font Combinations (pdf)

 

34 Typographic Sins (pdf)

 

SITES OF INTEREST

Typographer's Glossary

Type Glossary

American Alphabet

Typecardsapp

16th Century Letterpress Printing

Typography that works: Ellen Lupton

Mood Boards: Dressing for different...

Logo Lounge

60 Minimal Logo Designs

 

Types of type

 

Type design trends

Typewolf recommendations

10 Type trends for 2019

Type trends for web design

 

Under Consideration

Wordmark (view your loaded fonts)

What the font

Font Matherator

Font Squirrel

Identifont

 

CounterSpace Type Timeline

Garamond Variety 2

How to Spot Arial

 

Adobe Capture App
Scanner Pro App

 

Typeface Design Resources & Tutorials

List of type designers

Early Typographers

8 famous fonts and the designer who made them

 

LETTERERS

Alex Trochut

Jon Contino

Jessica Hische

Jessica Hische and Erik Marinovich —
Title Case Video

Dana Tanamachi

Louise Fili

Joel Felix

Craig Ward

Simon Walker

Mary Kate McDevitt

Doyald Young

Doyald Young Video

Erik Marinovich

Jeff Rogers

Letman: Job Wouters

Margo Chase

Margo Chase Video

Carolyn Sewell

Sebastian Lester

André Beato

There is

Design Sponge

Letter Cult

Better Letters

Hand Lettering Club

 

 

TYPE DESIGNERS:

Doyald Young

Laura Worthington

Misprinted Type

 

FOUNDERIES:

Lost Type

TypeFonderie

Emigre

Type Kit

 

Kerning Practice (site)

Shaping Type Practice (site)

InDesign Typography (Lynda.com course)

 

I love typography

Jumpola

Counterspace

Typophile

Letterology

Typostrate

Type Worship

80 Beautiful Typefaces...

Design is History

8 Faces

Font Police

IAMPETH

The Font Feed

Design Boom

 

Brand New

Business Cards

Card Observer

 

Metrix Create Space Laser Cutter Specs

Metrix Create Space

 

The Dieline

Packaging of the World


Packaging Design Archive

Packaging of the World Pinterest


Packaging Design Served


Lovely Package


CreateId